AxIndex, Edition 4

Polling Error Is the Wild Card Heading Into November With four weeks until Election Day, Democrats are enjoying some of the most favorable polling they have seen in years. The question for anyone planning around November's results is a simple one: are the polls right? Recent history says that is far from guaranteed. In each of the last three election cycles, polls have missed in the same direction, and that direction has been toward Democrats. Three cycles, one direction Nate Silver's Silver Bulletin tracks the average statistical bias in polls taken during the final three weeks of each election cycle. The pattern since 2019 is hard to miss: • 2019-2020: polls overstated Democrats by 4.7 points across all offices • 2021-2022: polls overstated Democrats by 0.8 points • 2023-2024: polls overstated Democrats by 2.9 points  Averaged together, that is a 2.8-point miss in Democrats' favor.

The Post-Recess Congressional Outlook Congress returned from its five-week August recess and sent a bill to the President to fund the government through December 11, but the major fiscal and policy fights remain unresolved. That makes the CR a ceasefire, not a resolution — the fight over spending and policy is still ahead. The Clock The calendar is shrinking by the week. The House returned August 31, then canceled its remaining two full work weeks in September, leaving a single four-day session (September 14-17) before members leave for the campaign trail. The Senate has a bit more time, scheduled to stay in session through October 2. The September 30 fiscal-year deadline is no longer the immediate deadline because the CR extends funding through December 11. Neither chamber has the runway to finish the remaining major legislative agenda items before Election Day. The likely outcome is that decisions on government funding beyond December 11, the FY27 National Defense Authorization Act, and the fate of a third reconciliation package extend into the lame-duck session - decided by a Congress that may look different than the one sitting today. Appropriations & NDAA Appropriations and NDAA are traditional must-pass priorities. Reconciliation is optional. Appropriations remain the most immediate pressure point, and the December 11 deadline only buys time on the FY27 spending bills. All twelve have cleared the House Appropriations Committee, but only three have passed the full floor, and the Senate hasn't reported a single one out of committee. That disparity reflects the two chambers' unresolved fight over topline defense and non-defense spending levels. Absent a herculean effort by the leadership of the House and Senate Appropriations Committees, passing any of the outstanding bills across both chambers by year's end is unlikely, and another stopgap will likely be necessary. After six decades of annual enactment, the odds are in favor of Congress ultimately producing an NDAA. The House passed its version in July by a narrow margin, authorizing roughly $250 billion more in defense spending than FY26 levels. The Senate's version is still pending, stalled since a failed July cloture vote, and even once it passes, a conference committee still has to reconcile the two chambers' different versions before anything reaches the President's desk. NDAA hasn't been signed into law before December in any of the last several cycles; last year's version wasn't signed until December 18, and this year is tracking the same way. With no official Senate passed product, the two chambers will begin informal conference discussions in earnest after the Congress officially breaks for the election season. Reconciliation 3.0 Reconciliation is the one item on this list Congress does not have to touch. Republicans already used the process once this year, passing a second reconciliation bill in June that provided roughly $70 billion in funding for ICE and CBP. A third package, built around Iran war funding, agricultural aid, and provisions tied to Republicans' election-law priorities, cleared the House in July, but the Senate has not advanced it. Majority Leader Thune has said he'd rather hold the framework in reserve as leverage for the funding fight than spend it on a standalone package before the election. Its prospects are likely to depend in significant part on how the funding negotiations develop as well as the election outcome. If one or both Chambers flip, look for Republicans to revisit reconciliation efforts as a last-ditch effort to provide funding to the Administration for key priorities prior to the new Congress. What the Election Changes The election will determine how much leverage each side has during the lame-duck period. With the election on November 3 and the CR expiring December 11, the lame-duck Congress would have roughly five weeks to resolve the next round of government funding. If Republicans retain both chambers, they can continue pursuing their legislative agenda, but the incentive to complete major priorities before the new Congress takes office would still depend on the size of their margins and the remaining legislative calendar. If Democrats win either chamber, the outgoing GOP majority faces greater pressure to resolve outstanding priorities before the new Congress takes office, when the balance of power could shift. That could create a final push to lock in NDAA authorization levels and take another run at reconciliation before new members take office in January. The Bottom Line The next sixty days matter more than the usual pre-election lull suggests. The major open questions: the FY27 spending bills, NDAA authorization levels, and whether Republicans pursue a third reconciliation bill, remain unresolved. Organizations with a stake in any of these three fights have a narrower window than usual to get specific asks attached before that happens, and that window closes well before Congress reconvenes in January.

AxAdvocacy Expands to Ohio with Addition of Former State Representative Jon Cross as Principal Firm’s Columbus practice marks its latest expansion into key state capitals

Public Affairs Has a Performance Problem There is a hard truth our industry doesn't like to admit. Public affairs has become far too comfortable confusing activity with accomplishment. Too many firms celebrate meetings instead of momentum. They count bill introductions instead of policy victories. They send clients long recaps filled with updates everyone could have read themselves and call it strategy. That isn't advocacy. That's administration. Clients aren't hiring us to tell them what happened in Washington yesterday. They're hiring us to change what happens tomorrow. Somewhere along the way, much of our industry accepted that checking the box was enough. Weekly reports became the deliverable. Legislative summaries became the strategy. Calendar invites became evidence of value. Meanwhile, the companies paying the bills are facing the fastest-moving policy environment in decades. Artificial Intelligence Trade Tariffs Tax Policy Energy Workforce Shortages Antitrust China ESG Supply Chains State Activism Election Volatility The stakes have never been higher. Yet many public affairs programs are operating exactly as they did fifteen years ago. That should concern every CEO. Effort Isn't a KPI One of the biggest myths in our profession is that effort equals value. It doesn't. Clients don't care how many meetings you scheduled. They care whether their issue moved. They don't care how many memos you wrote. They care whether the narrative changed. They don't care how busy your team looked. They care whether they are better positioned because of your work. Being busy has become a substitute for being effective. The two are not the same. The Next Generation of Public Affairs The firms that will define the next decade won't be the ones with the biggest lobbying teams. They'll be the ones that integrate policy, communications, research, digital strategy, coalition building, and executive positioning into one coordinated campaign. Public affairs isn't just government relations anymore. It’s: Business Strategy Market Strategy Reputation Management Competitive Advantage The firms still operating in silos will be left behind. Relationships Matter. Initiative Matters More. Relationships remain the currency of influence. But relationships alone are no longer enough. Clients expect: Ideas before they ask for them Opportunities before they appear Intelligence before it becomes news Their advisors to think like business leaders - not order takers The firms creating the most value today aren't waiting for assignments. They are creating opportunities. Raise the Standard This profession deserves better than status updates disguised as strategy. It deserves: Curiosity Creativity Relentless preparation A bias toward action An obsession with producing measurable outcomes Our clients don't need more emails. They don't need another legislative summary. They need partners willing to challenge conventional thinking, anticipate what's next, and fight relentlessly for results. That's the standard. It should be the expectation - not the exception.

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