AxAdvocacy Principal Chris Pack Talks GOP Medicaid Messaging with The Washington Post
AxAdvocacy Principal for Communications Chris Pack spoke with The Washington Post’s Dan Merica about the GOP’s need to simplify its messaging on Medicaid funding amid ongoing budget negotiations in Congress.
To Chris Pack, a longtime Republican operative who has held top positions at the National Republican Congressional Committee and other super PACs, Republicans need to simply simplify their message.
“A lot of times Republicans get wrapped around the axle having to win every single point,” said Pack, who now consults for House candidates. “Play to a draw and muddy the waters. I think that is what Republicans should do on Medicaid.”
“Republicans are trying to protect and preserve Medicaid by making common-sense cuts through getting rid of fraud and abuse,” Pack said when asked about the message Republicans should be pushing. “We don’t have to just take the loss on this issue. You can go on offense. We are not trying to take away Medicaid [for those] who need it and rely on it. … Boil it down and make it simple. You don’t need to win the issue, you just have to not lose the issue.”
